Back in September,
Habitat for Humanity tapped
Abraham Harrison to help get the word out about
World Habitat Day 2009
which took place on October 5, 2009. While we only had three weeks
total for the entire outreach, we took on Habitat as a pro-bono client
and reached out to all the bloggers who seemed really passionate and
interested in helping promote World Habitat Day on their blogs and via
Twitter. Over the short three weeks before World Habitat Day 2009 we
were able to collect 269 earned media mentions, both on Twitter and on
blogs, all of which you can explore below -- the outreach was a stellar
success!