Internally, we call our blogger outreach "long-tail" because these brand promotion campaigns aim at all the passion players of the blogosphere, not just the top few some consider the most important.

There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place. This could not be further from the truth. New media online PR is a very different world, a totally different culture, and an entirely different approach. It's not easy, and there are lots of potential pitfalls, but it is extremely effective when done correctly and with enough commitment.

With all the busyness and business here at Abraham Harrison LLC, I have not stopped, breathed, and shared something that I find to be really cool: we’re doing digital PR and blogger outreach in several languages on behalf of our clients.