Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. What exactly does this mean? We integrate Digital PR, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message -- the right message -- is being portrayed in every corner of the digital space.

Chris Abraham spent an hour on the horn with Lee Hopkins, one of the World’s leading thinkers on communication strategy in an online environment.  They had a great chat. At the end, Lee asked him if he could blog the conversation and Chris jumped at the opportunity. Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what Abraham Harrison LLC does on a daily basis but it is said in a better, more comprehensive, way than Chris could even conceive of doing himself.  Here it is, in full.  Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.

There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place.  This could not be further from the truth.  New media online PR is a completely different world, a totally different culture, and an entirely different approach.  It’s not easy, or anything for amateurs, but it is very effective when done correctly and with enough commitment.