When a high-profile, controversial, international businessman decided to move from the corporate world to Hollywood as a movie producer, he realized that his past had followed him online. Since movie production depends on reputation and outside investors, he needed to make sure his Google search results were clean. Abraham Harrison's efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and image previously associated with the search term.