CHALLENGE: Originally known as the Landmine Survivor Network (LSN), Survivor Corps had outgrown its focus on land mine survivors and was looking to re-brand the organization to focus on all survivors.

This re-branding was launched at the same time that one of the founders of LSN, Jerry White, released his book, I Will Not Be Broken, which focused on sharing his experience and advice on navigating survivorship.

"Abraham & Harrison has been a critical catalyst for the online debut of SURVIVOR CORPS. They helped us create a blogging buzz around the launch of Survivor Corps, offering savvy counsel on strategically targeted audiences who would resonate with our mission. A&H cleverly leveraged the release of my book -- I Will Not Be Broken: Five Steps to Overcoming a Life Crisis -- to generate word of mouth promotion online and cultivate new supporters for our work to help survivors of war in the United States and abroad. Abraham & Harrison will jump into a campaign with passion and panache. They've been responsive to our needs and a pleasure to work with from day one." -- Jerry White, Co-Founder and Director, Survivor Corps

A big part of what my firm, Abraham Harrison LLC, does is online outreach and blogger relations. We’re doing our first book promotion campaign for our client, Survivor Corps, and Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and we have been having a lot of fun and plenty of success. We are very proud and excited by our work on this campaign.