CHALLENGE: Originally known as the Landmine Survivor Network (LSN), Survivor Corps had outgrown its focus on land mine survivors and was looking to re-brand the organization to focus on all survivors.

This re-branding was launched at the same time that one of the founders of LSN, Jerry White, released his book, I Will Not Be Broken, which focused on sharing his experience and advice on navigating survivorship.

A big part of what my firm, Abraham Harrison LLC, does is online outreach and blogger relations. We’re doing our first book promotion campaign for our client, Survivor Corps, and Jerry White’s new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and we have been having a lot of fun and plenty of success. We are very proud and excited by our work on this campaign.