There is a misconception among many old-media PR shops that online PR is pretty much like the old-school stuff, just in a different place.  This this leads to a lot of the clumsy,  ineffectual, and often offending attempts at online PR that we see around the internet – unfortunately, almost every day .  New media online PR is a very different world, a very different culture from old-media, and an entirely different approach.  It's not easy, and it is continually evolving terrain, but it is very effective when done correctly and with enough commitment.

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management.