Problem: Firebrand needed as much blogger coverage about Firebrand Monday; the Monday after the Superbowl, Firebrand showcased the best Superbowl commercials. With only two weeks Abraham & Harrison needed to create as much conversation around this new and unique company.

Strategy: Abraham & Harrison focused almost exclusively at getting the A-List, marketing, advertising, and PR bloggers to post about Firebrand and its Firebrand Monday event. This was a personalized outreach that focused on conversations and personal relationships.