Baird's
American corporations are becoming increasingly interested in investing
in Africa, with some regarding it as the last big growth market, but
they are often deterred by Africa’s negative image, a new study shows.
US companies in some sectors, particularly technology companies, now
regard Africa as "the last frontier for growth." It has a market of
one billion people, mobile telephone networks have been successful, and
other countries, particularly China, are increasing their African
investment thrust. Africa is the second largest and second most
populous continent after Asia, with 20% of the world’s land area and
14% of global population.